Comment page advertisements, and answer page advertisements. CPM is calculated in 3 ways, which is relatively flexible. These placements can be placed on Zhi+ autonomously, and the placement process is short. A better case is the launch of the game "Idle Soldier" on Zhihu. After executive list group analysis, they tried different material placements, and updated 8 sets of videos every week, covering 4 directions of testing. A highly sticky paying crowd was obtained through executive list testing. In addition to the game industry, according to the Zhihu Effect Advertising Marketing 202001 version data, Xiaomi Youpin in the e-commerce industry, Dianping in the online service industry,
Airbnb in the tourism industry, and Air China have all achieved more than expected returns on Zhihu. Source: Zhihu Effect Advertising Marketing 202001 executive list Edition Source: Zhihu Effect Advertising Marketing 202001 Edition 4. Event Marketing There are relatively few activities suitable for small and medium-sized enterprises on Zhihu, and more executive list are the cooperation of large enterprises. It's not that it can't be said, but Zhihu is a knowledge-based community. Articles without dry goods will not attract attention, and adding them to answers is very easy to cause disgust.
The exposure of ideas is extremely low, and it is not suitable for publishing activities. There are four common marketing methods for large executive list corporate brands on Zhihu: content contests, evaluation activities, offline salt clubs, and IP alliances. Content contests are a common activity in Zhihu. Through brands, topics related to products or executive list industries are jointly held, and prospective contributions are solicited for all users of Zhihu. For example, this year and Chinese Online's "Super IP Building Plan", and Audi's "Zhizhi Plan for the Future Travel Season", and the second season of the "Zhihu United.