In the past three months, I have experienced the bitterness and joy of starting a new business. From the assumption-verification-adjustment-improvement-running out of the model again executive email list and again, during this period, I was really exhausted, so much so that my brain hurts when I mention a pen. . Now that the business model has worked out, I have also begun to turn to user-oriented work, such as new growth & daily activities & stable executive email list retention. Therefore, I will share these processes with you one after another, which is also a review and precipitation of my own work.
In this article, I will talk to you about the thinking and actions experienced in improving the conversion rate of orders. 1. A general new user conversion process: low-priced traffic drainage executive email list package - external channel delivery - user transaction Our product is a half-tool half-e-commerce APP. In the early stage, users must purchase the product before they can better experience the function and value of the APP. Therefore, our idea at the time was to do it like an e-commerce company, and create a low-priced SPU package executive email list as a "hook for attracting traffic" and put it on the market. "Attract users to place orders. However, the conversion rate was not as good as expected.
At this time, we are very doubtful, why is there no conversion after giving a cheap price? We began to focus on the telephone return visits to these users. I also searched for executive email list some articles on improving the conversion rate on the Internet, hoping to bring some inspiration. At the same time, I also consulted some operating students in the e-commerce industry. For example, in a telephone return visit, most users have seen the advertisements executive email list placed by Douyin, but in the abstract, they do not need it for the time being or just pay attention to it; after consulting the operation classmates in the e-commerce industry.