Joe Pulizzi said it best when he wrote, “Phone number list is perhaps the ultimate piece of content marketing that can position you or your business as a leading expert in your industry. Writing and publishing phone number list can add substantial value to your business. By creating and publishing phone number list , your business can engage your audience on another level, generate opportunities in the form of new business and new press, and solidify itself as an industry leader. However, simply publishing phone number list does not guarantee that you will get any of these results. It doesn't even guarantee that your book will be read by the audience you want to read. For your business to achieve these kinds of results — the kind of results that should sound familiar phone number list to any other content marketer — your book needs to be driven by strategy. Ideally, this strategy is the same one you use phone number list to direct your other content initiatives. My team and I have worked together for years to consistently create and publish original content that I have described as a thought leader phone number list for a variety of publications. Since we had used content to build meaningful connections with our audience and drive our business this far, we thought about what kind of impact phone number list guided by this same strategy could have on our content marketing goals. It was then that the idea of writing Top of Mind was born.