SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product.
As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure ARR, but marketers also frequently analyze our marketing strategy on Twitter:
Now, you don’t have to dissect our marketing to use for your own SaaS business because I’m going to share those tactics with you.
Here they are:
SEO-driven content marketing
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1. SEO-driven content marketing
Like many other SaaS companies, we regularly create content on both our blog and YouTube channel. But in a crowded world, simply producing content isn’t enough. It needs to be discovered.
The “discovery engine” behind our content is search engine optimization (SEO). This is how our blog gets ~300K monthly visitors from Google alone:
Data on Ahrefs blog's monthly organic traffic
SEO-driven content marketing is the core of our marketing strategy. It drives both our business and other marketing channels.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Here’s how we do it.
A. Find topics with search traffic potential
For a piece of content to get search traffic, it has to be about a topic that people are actively searching for on Google. Makes sense, right?
Here’s how to find these topics:
Go to Ahrefs’ Keywords Explorer
Enter a keyword related to your industry (e.g., “design”)
Go to the Matching terms report
Toggle the Questions tab
You’ll see tons of keyword ideas and their estimated monthly search volumes.
Matching terms report of monthly search volumes
If you’re looking for topics to rank for on YouTube, then simply change the search engine from Google to YouTube.