Another big issue is when marketers first jump into the footsteps of Google Ads and start buying keywords, even if they're loosely related. If that doesn't work, they don't understand why. For example, "Users are looking for running shoes, so they need to promote their running shorts." From a marketing perspective, you're not wrong – but this doesn't take into account the psychology of search. Searchers, especially those who do more specific searches, tend to be very dedicated. They tell search engines what they want, and if they aren't what they're searching for, you won't be easily distracted by what you're trying to sell.
Before you access Google Ads, you need to do ghost mannequin effect some research and think about your campaign. Take your time realistically about what they are searching for and how they can resolve their search on ads and landing pages. Before you do anything with Google Ads, put together your next game plan. The category / product / service you want to focus on. The keyword you want to buy. How do these searchers provide conversion or value when searching? advertisement Continue reading below Think of ways to resolve the searcher's intent without always going five steps ahead. Search is a moment and must provide that user's moment. Sure, they may need upsells and there are other topics to consider, but text ads don't try to achieve that. Take them to your brand first and then continue to provide value. 3.
ROI does not match profit In some cases, there is a break between ROI goals and actually achievable goals. Google Ads is a great tool because it can track all sales / leads, but it can greatly improve measurable and may not give measurable results. Advertisers may have the wrong idea about returns in Google Ads. For example, suppose you sell baseball equipment online. One of the best ways to get customers is search marketing. Buy keywords such as "baseball shirts" and other related keywords. advertisement Continue reading below However, you need a 4: 1 revenue for your advertising costs, and Google Ads produces a 2: 1 revenue. Does this mean you need to abandon Google Ads?