After Didi entered the takeout, it fought a price war with Meituan in Wuxi through high subsidies. On the surface, it seems that the expansion of user Czech Republic Cell Phone Numbers List scale has achieved good results, but in the long run, the value generated by this behavior is not enough. Nowadays, the money-burning war has gradually become an enclosure tactic for companies entering the game, and this feature is more obvious in the takeaway and taxi-hailing markets. Didi, which first launched its food delivery business in Wuxi, also adopted the method of crazy subsidies to enclose the land, and competed with other food delivery platforms for the market. So, as a beginner of food delivery.
User level: It is called expanding users, which may actually stimulate pseudo-demand for takeaways As feedback from the market, before Didi entered the Czech Republic Cell Phone Numbers List market, the huge market of Internet food delivery had already turned into a red sea. At present, the price subsidy war used by Didi is no longer a new method to quickly enclose the land, but a method that has been used by takeaway “seniors” such as Meituan and At this point, people can't help but wonder whether Didi's price subsidy war will still work for expanding the scale of users in the takeaway market that is not saturated but crushed by giants?
This has to start with the development status of the takeaway industry. Although the industry generally believes that the current takeaway market penetration rate is still low, the industry still has great room for penetration. However, from the perspective of the Czech Republic Cell Phone Numbers List development status of takeaway (the permeable areas mentioned here do not refer to first- and second-tier cities, or even third- and fourth-tier cities, but other more remote densely populated areas), the actual situation is that the permeable range of takeaways is constantly increasing. In shrinking, this market is sinking to other cities such as the third and fourth tiers at an extremely fast speed.