Apr 05, 2022
In General Discussions
The deployment of EGC is a win-win in this situation. The knowledge of your colleagues will be expanded, and the colleague who is allowed to share his knowledge will feel appreciated. Moreover, communication consultants in your organization do not have to master subjects that they may not have eaten much of. Increase connection, motivation and involvement EGC can also influence the motivation and involvement of your employees. Personal stories about real experiences within the company can provide a connection, a bit of humanity and a personal touch. That is important, because as humans we crave connection. Especially in this digital world of hybrid working. So when content relies on the people we know, our Email Database own colleagues, it feels more real and relevant. It is easier to feel connected to an individual than a communication channel. EGC can therefore be very valuable, especially between all Email Database company information and top-down communication. Recognizable stories give employees the feeling that they are not Email Database alone in their emotions and challenges, and we will always need that support. Turn employees into content creators But how do you successfully apply EGC within your organization? An easy-to-use platform and the right incentive turns any Email Database employee into a content creator. With positive feedback and nice reactions from colleagues, they will probably even enjoy sharing their experience and knowledge. Use your existing communication channels to give your employees a stage. Think, for example, of an intranet, where people Email Database can post blog posts about their daily activities. Or a mobile app, where people can share short videos about certain policy documents. However, it doesn't always have to be about work. Employees can of course also briefly inform us about what they do outside of work in a newsletter or on narrowcasting screens.